Why a 1936 industrial building makes a good venue.
1425 Folsom went up in 1936 as a light-industry building, on a street that was mostly light industry at the time. The style is what that decade built: a streamlined facade, bold geometric detailing, and the steel-sash windows that still run the walls.
It was built for manufacturing, and that turns out to be a good start for a venue. Warehouses are the classic rooms for electronic music, and this one has the bones for it: exposed trusses that hold light and art, a concrete floor that takes a full night and washes clean, and doors wide enough to make load-in easy.
The sound gets the most care. A tall concrete room echoes if you leave it bare, so we treat ours — we run a high-fidelity system in here, and all that height is only worth having if the sound stays clean and precise instead of washing into reverb.
The neighborhood changed around the building. SoMa went from industry to warehouses to lofts, and along the way most buildings like this one were torn down or converted into offices. This one made it through with its bones intact, which is a large part of why the room works the way it does.
If you would rather see the room than read about it, there are photographs on the booking page, or come to something.